Helium 10
Connect Helium 10 to research keywords and products, track keyword ranks, audit and write Amazon listings, and see profit, inventory and ad performance.
Nothing is typed into PopMCP. You click Authorize with Helium 10, sign in to Helium 10 and approve PopMCP on Helium 10's consent screen. PopMCP is already a registered Helium 10 client, so there is no API key, developer app or callback URL to set up. The account needs Helium 10's Diamond plan or above.
Paid plan required before this connector works
Helium 10 includes its MCP only with the Diamond plan and above, so PopMCP can connect a Diamond or Enterprise account but not a Platinum one. Nobody at Helium 10 reviews anything: there is no application and no approval wait, only the plan.
- Typical wait
- None. Once the account is on Diamond or above, connecting takes about 2 minutes.
- Cost
- Helium 10's pricing page (checked October 2026) lists Diamond at US$359/month, or US$279/month billed annually, and Enterprise at US$1,499/month. Platinum, at US$129/month, does not include the MCP.
- Blocked until approved
- Everything. On a plan without the MCP the Helium 10 sign-in still succeeds, but Helium 10 offers the account no tools, so PopMCP stops the connect with a message that Diamond is needed.
- Works meanwhile
- Nothing through PopMCP, because a plan without the MCP gives the connection no tools at all. Once the account is upgraded, clicking Authorize with Helium 10 again is all it takes.
Where to apply: No application or review. Move the Helium 10 account to Diamond or Enterprise (plans are listed at helium10.com/pricing), then connect Helium 10 in PopMCP.
- The plan only shows at connect time: a Platinum account signs in without complaint and is then turned away because Helium 10 lists no tools for it.
- The tools a connection gets follow the account's plan and whatever Helium 10 offers it, so two accounts can see different tool lists.
- Helium 10 signs a connection out after a period of inactivity. Reconnecting is one click and a sign-in.
- Two tools change anything: sync_listing_to_amazon overwrites the live Amazon listing and manage_ads_campaigns changes bids and budgets. Both wait until an owner or admin allows write actions in PopMCP.
- Setup time
- 2 min
- Auth
- OAuth authorization
- API base URL
- https://mcp.helium10.com/mcp
Before you begin
- A Helium 10 account on the Diamond plan or above (Enterprise included). Helium 10 only includes its MCP from Diamond up, so a Platinum account cannot connect
- The sign-in for that account at members.helium10.com
- Pop-up blockers must allow the Helium 10 authorization window to open
- Only if the AI should publish listings to Amazon or change ad campaigns: an owner or admin in PopMCP to allow write actions
Get your credentials
Make sure the account is on Diamond or above
Decide which Helium 10 account the AI should use and check its plan. The Helium 10 MCP comes with Diamond and Enterprise; Platinum and the plans below it do not have it. On those plans the sign-in still goes through, but Helium 10 gives PopMCP no tools and the connect stops, so upgrade first. Helium 10 lists its plans at helium10.com/pricing.
Start the connection from PopMCP
Open the Helium 10 connector in PopMCP and click Authorize with Helium 10. There are no fields to fill in: no API key, no developer app and nothing to register.
Sign in to Helium 10 in the popup
The authorization window opens on members.helium10.com. Sign in with the account on Diamond or above. If you have more than one Helium 10 login, use the one with that plan.
Sign in to Helium 10
Use the account on the Diamond plan or above.
PopMCP never sees this password. Helium 10 hands back a token once you approve.
Click Authorize on Helium 10's consent screen
Helium 10 then shows a consent screen naming PopMCP and the one permission it asks for, mcp:tools. Click Authorize. Helium 10 passes the sign-in back to PopMCP, which checks which tools the account has and finishes the connection.
Authorize PopMCP
PopMCP is asking to use your Helium 10 account.
You can remove PopMCP later under Account Settings in Helium 10.
Check the connection in PopMCP
The Helium 10 card in PopMCP reads Connected. PopMCP mirrors Helium 10's own MCP server live, so the connection has every tool Helium 10 gives this account, grouped into keyword research, product research, Brand Analytics, Keyword Tracker, listings, Listing Builder, Profits, Inventory and Ads. helium10_list_tools and helium10_call_tool also reach any tool Helium 10 adds after you connect. To cut PopMCP off later, disconnect it here or remove the connected app in Helium 10's Account Settings.
Helium 10
- Status
- Connected
- Account
- you@example.com
- Scope
- mcp:tools
- Tools
- Mirrored live from Helium 10
| Toolset | Example tool | Access |
|---|---|---|
| Keyword ResearchCerebro, Magnet, keyword database | helium10_get_keywords_by_asin | Read |
| Product ResearchBlack Box, active and inactive | helium10_search_products | Read |
| ProfitsAccount and product P&L | helium10_get_account_profit_and_loss_summary | Read |
| Listing BuilderPublishes to Amazon | helium10_sync_listing_to_amazon | Write |
| AdsBids and budgets | helium10_manage_ads_campaigns | Write |
The two write tools wait until an owner or admin allows write actions in PopMCP.
Connect in PopMCP
Open your workspace, choose Helium 10 in the marketplace, and fill in the connect dialog:
PopMCP verifies the credential against Helium 10 immediately. On success the connection flips to Verified and its MCP tools are provisioned.
Permissions PopMCP requests
These are the scopes sent to Helium 10 at authorization time.
| Scope | Why PopMCP asks for it |
|---|---|
| mcp:tools | The one scope Helium 10's MCP server offers. It lets PopMCP list and call the tools Helium 10 gives the account: keyword research (Cerebro, Magnet), product research (Black Box), Amazon Brand Analytics, Keyword Tracker, Listing Analyzer, Listing Builder, Profits, Inventory and Ads, for Amazon's 24 marketplaces plus Walmart and TikTok Shop. The plan, not the scope, decides which tools those are. |
Verify it worked
The Helium 10 card in PopMCP shows Connected. Asking the AI for the connection profile (helium10_connection_profile) lists the account's tools by toolset, and asking which keywords one of your ASINs ranks for (helium10_get_keywords_by_asin) returns keywords with search volume rather than an authorization error.
Troubleshooting
Connect says the Diamond plan is needed, or the account has no Helium 10 tools
Why: The Helium 10 account is below Diamond. Sign-in works on Platinum and lower plans, but Helium 10 gives those accounts no MCP tools, so PopMCP has nothing to mirror and stops the connect.
Fix: Upgrade the account to Diamond or Enterprise, or sign in with an account that has one, then click Authorize with Helium 10 again.
The authorization window never opens
Why: A pop-up blocker is stopping the Helium 10 sign-in window.
Fix: Allow pop-ups for PopMCP in your browser and click Authorize with Helium 10 again.
"Your Helium 10 sign-in has ended..."
Why: Helium 10 signs a connection out after a period of inactivity, and also when PopMCP is removed from the connected apps in Helium 10's Account Settings.
Fix: Reconnect Helium 10 in PopMCP. It is one click on Authorize with Helium 10, a sign-in and Authorize; nothing else needs redoing.
Publishing a listing or changing an ad campaign is held back
Why: Only two Helium 10 tools change anything: helium10_sync_listing_to_amazon, which overwrites the live Amazon listing, and helium10_manage_ads_campaigns, which changes bids and budgets. PopMCP holds both until an owner or admin allows write actions.
Fix: Ask an owner or admin to allow write actions for Helium 10 in PopMCP. Drafting with Listing Builder (generate_listing, rewrite_listing_section) changes nothing on Amazon and works without it.
Reference
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